Brand Product Names Help Sell Chicago Real Estate

When I am working with buyers, especially in a difficult seller’s market, I am finding what differentiates hot properties a buyer wants from others,… is brand name recognition.

Client’s ears perk up when they hear about “buzz word” appliances, fixtures or cabinetry. A Viking stove and Sub-Zero refrigerator, Wolfe cooktop or a Miele microwave convection oven indicate the condo or single family home is quality property, and lots of thought and care were given when the property was originally built.

The Bulthaup kitchen from Germany or a Studio Snaidero’s kitchen from Italy, usually makes a lasting impression. Poliform & Poggenohl kitchens are the ones that architects enjoy, while traditionalists just love Christopher Peacock cabinetry.

For the bathroom, it is fixtures from Dornbract, and bathroom floors from Waterworks. Let’s not forget about bathroom accessories and stone from Ann Sacks. Clients very rarely ask for whirlpool baths, however, more and more clients require a separate shower and bath. Heated bathroom floors have also become a feature clients really enjoy.

It is important to note that most homes containing brand name appliances, fixtures or cabinetry are rather expensive. So when you select a realtor to help you build or purchase a property, pick an individual who understands the nuances of selection details which will enable you to select “knock-off” products that provide the same esthetic at a less expensive price, while still providing great resale value.

Leave a Reply

Your email address will not be published. Required fields are marked *